Sheila Mae Pondara​

Sheila Mae Pondara

Website Designer
Philippines

Insights by Sheila Mae:
“Homeowners don’t always realize how small roof issues can grow over time. I love writing content that helps them act early and save money.”

Professional Background & Expertise

Current position: Content Writer (AI assisted), Website Designer and onpage SEO at Daniel Hood Roofing Systems

Main responsibilities: Create website pages and AI-assisted content, optimized for SEO.

Industry experience: I have 1 year of experience creating websites and content.

Specializations:

  • Website content creation and SEO
  • AI-assisted content generation
  • Website design and optimization for local businesses
 
Education & Credentials

Degree: Business Information and Management at AMA Learning Center

Roofing Knowledge & Experience

How I ensure accuracy: I fact-check all roofing-related content using reliable industry sources and internal company guidelines to make sure every page reflects the team’s expertise.

Research process: I use a mix of keyword tools, competitor analysis, and insights from the Daniel Hood Roofing Systems team to produce clear, accurate, and SEO-friendly content.

Personal Mission & Work Philosophy

Values: Clarity, honesty, and continuous improvement.

 “You Matter” Philosophy: To me, it means showing genuine care in every piece of content—making sure homeowners feel heard, understood, and supported.

 Building trust: I focus on writing content that feels conversational and helpful rather than overly promotional.

 Motivation: Helping homeowners make informed decisions while contributing to a company that values integrity and quality service.

Fun & Humanizing Details

Outside of work: Fun fact: I can write faster when listening to lo-fi beats.
Favorite quote: “Do it with passion or not at all.”